Building on strong early success, Canada-based Wolff E-Bikes – makers of a wide range of high-value commuter/hybrid e-bikes – is redoubling its efforts to build consumer and retailer base in the US and Canada; to help this effort, they’ve hired the longtime cycling/active lifestyle industry insiders at SIMBOL Communications to handle PR and other select marketing strategies.

“We’re confident SIMBOL Communications – with their wealth of experience, huge media and industry network, and deep knowledge of bikes and the bike industry – is the ideal PR partner to help further fuel our targeted growth across North America.”

SIMBOL will be executing a range of PR and marketing strategies aimed at building brand recognition and increasing the retailer base. “This should be a relatively easy one for us, because the bikes are so well made and full featured, especially in this price range,” says Scott Boulbol, Co-Founder. “We just need to help get the name out there, and the bikes will sell themselves!”

Founded in November 2020, Wolff E-Bikes is a passion project from founders Allan Kruger and Nick Vouloumanos to support their strong conviction that e-transportation is the future for North America and beyond. Addressing what they see as a void in the otherwise crowded e-bike market, they focus on producing high-quality, purpose-built, long-lasting e-bikes, in the popular $1500 to $3000 price range.

To that end, all 25 Wolff models for 2023 are Class 2 (throttle and pedal assist) and feature reliable Shimano and SRAM drivetrain components mounted on rugged-yet-stylish frames. Standard accessories like Tektro disc brakes, LED color displays, integrated front/rear lighting, seat post suspension, tool-free-adjustable handlebars, and racks/fenders are also included on nearly all models. The individual families are carefully designed to serve a wide variety of riders/purposes, and each family comes in various models – including multiple wheel/tire size options, step-thru and triangle frame options, etc. – to serve the financial and utilitarian needs of individual consumers.

“This, along with the strongest focus on after-sales service and fully stocked replacement components, have helped the brand see major growth in just over two years,” says Allan Kruger, President and CEO. “In fact, we’ve already outgrown two facilities and will be moving into our new 43,000 square foot headquarters this March. Our retailers and consumers really appreciate our high-value products – it’s rare to find quality like ours, especially when combined with so many standard essential features, at this price range.”

“We’re confident SIMBOL Communications – with their wealth of experience, huge media and industry network, and deep knowledge of bikes and the bike industry – is the ideal PR partner to help further fuel our targeted growth across North America.”

Based in Quebec, Canada, Wolff E-Bikes was founded in 2020 by two guys who want to see more electric bicycles and fewer cars. Wolff makes a wide range of Class 2 ebikes; the bulk of them are commuters but they also offer cargo bikes, fat bikes, and folding bikes.

Their lineup includes several off-road capable models, and ebikes with step-through frames for those who require (or just prefer) maximum accessibility. The company has been expanding quickly over the last few years, and having outgrown two previous facilities they’re relocating to a large new headquarters this spring.

Wolff E-Bikes fall in the mid-price range, with all models coming in between $1350 and $3299 USD. The brand is proud to offer name brand components including Shimano, SRAM, Bafang and Tektro, on bikes that are thoughtfully appointed with crucial accessories for bicycle commuting. All of Wolff’s 2023 models are Class 2 ebikes with pedal assist and throttle modes.

Wolff offers a large lineup so we won’t run down every model in this post, but many of their ebikes include key commuter accessories and features like tool-free adjustable handlebars, suspension seatposts, disc brakes, color LED displays, integrated front and rear lights, cargo racks and fenders.

One thing that’s always nice to hear is Wolff says they are committed to providing after-sales service and keeping replacement parts in stock for their customers. Now let’s check out a few different models...

The new e-bikes offer the perfect blend of affordability, practicality, and style.

Canadian electric bicycle brand Wolff has a selection of new e-bikes on the market that are sure to catch the attention of both commuters and enthusiasts alike. There are a total of five new models on offer, and each of them strike a balance between affordability, practicality, and style. Let's take a closer look at the new bikes on offer.

To start with, the Wolff Lyra is the brand's most affordable model on offer. Priced at just $1,350 USD, this e-bike blends everyday practicality with a touch of retro styling.

As we move up the ladder in price, we also get more features. The Ursa Major, retailing for $2,549 USD, takes the Lyra's practicality, and throws in a lot of rugged utility.

Up next is Wolff's most rugged electric bike yet. As its name suggests, the Colossus is big in adventure and off-road capability.

Up next, the $3,299-USD Tucana is sure to be a handy companion for folks looking to run some busy errands around town. This electric cargo trike offers quite a lot of cargo space, and thanks to that 500-watt Bafang motor, is more than up to the task of hauling some heavy cargo.

Last but not least, we have the Wolff Utopia. Riding on the trend of do-it-all, go-anywhere folding bikes, the Utopia is equipped with fat tires measuring 20x4 inches, and is powered by a Jiabo 48-volt, 500-watt, rear hub motor. Power is supplied to the motor by a frame-integrated battery with a rage of about 29 miles.